To ask less of the planet, we ask more of ourselves.

Climate change is undeniable. Earth’s resources won’t last forever. And technology must be safe for people to make and use. We don’t question these realities — we challenge ourselves to ask what we can do about them in every part of our business.



Can we get 100% of our supply chain to move to 100% renewable energy?

We sure hope so. As a start, we’ve committed to helping our suppliers bring 4 gigawatts of renewable power online by 2020. In case you’re wondering, that’s 4 billion watts.


Can we one day stop mining the earth altogether?

It sounds crazy, but we’re working on it. We’re moving toward a closed-loop supply chain. One day we’d like to be able to build new products with just recycled materials, including your old products.

Can we use only 100% recycled and responsibly sourced paper in our packaging?

We can. We’ve reached more than 99 percent so far. We’re sourcing virgin paper responsibly, protecting sustainable forests, and making iPhone 7 boxes from responsibly managed paper, bamboo, and waste sugarcane.

Can we improve on the world’s best materials?

Yes. Our chemists are busy making the materials in our products even safer. They use laser-induced breakdown spectrometers like ones on the Mars rovers to double-check their work.